We know that only yesterday we revealed a little secret we'd been sitting on for many months - that we had started printing a limited run of our very first fabric - but now it's time for the Proper Big Secret that's been threatening to burst out for even longer...
We are going to start printing fabric on demand!
Sooo, what do we actually mean by this? Well, since we feel that if there is no limit to what clothes, accessories and homewares we can dream up and make, there should also be no limits on the fabric designs available either! As well as offering a tightly curated gallery of exclusive designs, working closely with and championing emerging designers and students, you guys will also be able to upload and print your very own, completely unique, custom fabrics. On top of all that, regular competitions will be held open to one and all, with the winning fabric design voted on by you.
We'll be using digital textile printers for the actual printing and getting some shiny new web development and an app in order to make it simple, easy and beautiful to create your own fabric. Digital textile printing is particularly wonderful for a few key reasons:
- Small minimum orders (hopefully we'll eventually be able to bring it right down to fat quarters)
- No limit to the amount of colours per design
- Minimal wastage of fabric
- We will be using eco friendly pigment inks
- We will be able to print right here in our London
It has been long in the planning and we are bursting at the seams (geddit...??? A sewing pun! Yes ok, that was some low-hanging fruit...) to get started. We've done an awful lot of research, scheming, general-putting-of-wheels-into-motion already and now we just need the ca$h monies to get the whole glorious masterplan off the ground properly. Which is why we have turned to the crowd funding wonder that is Kickstarter! We even made a little video to go with it, which hopefully explains it all properly AND, best of all, features some of our sewing pals and generally excellent women, Oona, Heather Lou and Roisin :)
Any way you can help is so so so appreciated, whether that be by actually pledging or by spreading the word far and wide or engaging in any general shouting-from-the-rooftops activity!
A gigantic virtual hug and thank you in advance for all of your support.
Charlotte, Elisalex and Victoria
Our video was made by our very talented pal, Ben Walker - graphic designer, drummer, inventor, videographer and brilliant teller of embarrassing teenage memories. He also happens to be the brother of Anna, the (also super talented) illustrator who creates the fashion illustrations at the front of our packaging. He doesn't have a website just yet, but you can see other examples of his work here and here.