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Our very first fabric! Please welcome Eloise

It's been a long time brewing and MY has it been difficult not to let this cat out of the proverbial bag (ok fine, except for this one shneaky peek we allowed ourselves a couple weeks back). But, now that's all out the window, no more secrets ladies and gentlemen, all is to be revealed and caution thrown to the wind.... we've started selling fabric

And, like any sensible little company, we're starting small. So, just for now, we've started with a limited run of this one design. And GEEEEZ are we in love with it! Please welcome Eloise, our gang of beautiful flower monsters, named after the very talented London-based textile designer Eloise Jephson who gave them life.



....aaaand, oh go on, a little closer look 


And now for some facts and stats about the fabric itself: 

  • It is 100% cotton poplin
  • It was woven in India and printed in England
  • It has a width of 58 inches / 147cm
  • It has a weight of 138 gms per m2 / 5.8 oz per yd2 

As a medium weight cotton, it can be used for a whole variety of things, such as:

  • Adult's clothing (including all of our sewing patterns)
  • Children's clothing
  • Cushion covers, lampshades and other homewares
  • Tote bags, pencil cases and other accessories
  • Quilting and applique

A little note about how to take good care of your fabric: 

This fabric was digitally printed with eco and skin friendly pigment inks. A post treatment was then applied to make sure that this fabric can handle the washing machine! However, in order to maintain vibrancy of colours in general, it is always best to wash on as low a heat as possible. Because the post treatment does add a tiny bit of extra stiffness to the fabric, we recommend that it is washed with a little bit of fabric softener thrown in too.

Sooooo...*deep breathe*... what do you think??? We are planning to constantly be working with young artists, designers and illustrators to create a library of exciting designs for us, the new wave of DIYers and Dressmakers - so all feedback is mightily appreciated! In the meantime, as ever, we absolutely cannot wait to see what you make. 


Comments on this post (20)

  • Mar 16, 2014

    LOVE THEM! Absolutely adorable and really clever!

    — Ashley

  • Mar 15, 2014

    Wow – the fabric is GONE already!!!


    — Marsha Gibson

  • Mar 15, 2014

    I love the whimsy! I appreciate that the fabric is natural and is printed with low-impact dyes! I would like to suggest some type of ruler/tape measure at the base of the fabric swatch, so one could get a better idea of the size of the print.

    Will you be offering this print in another color way – perhaps cool tones – mint – blue – lavender?

    Congratulations and best of luck!

    — Marsha Gibson

  • Mar 14, 2014

    What a fabulous and fun design! Do you know anything about the factory conditions in India where the fabric is woven? I am always on the lookout for ethically produced clothes/fabric. Thanks

    — Julia

  • Mar 14, 2014

    Amazing kickstarter idea ladies! I’ll be pledging some cash to help you out shortly!

    — Jess

  • Mar 13, 2014

    I love it so much, I snapped up six meters this morning!

    This stuff is totally my style. I love when things look normal/“grown-up” from far away, but then are really whimsical/funny when you take a closer look. It’s like so many of Dolly Clackett’s dresses…they look classic and vintage from far away, but then are so much fun up close. So I would LOOOOOVE more fabric like this!

    — Nicole

  • Mar 13, 2014

    I have ordered mine, can’t wait, having been looking for the perfect material for my Georgia dress and you produced it, thank you x

    — Sarah

  • Mar 13, 2014

    I love those crazy triffids! How exciting to have a fabric range too!

    — sewlittletime

  • Mar 13, 2014

    Wow that is brilliant, love it. Great fabric to go with great patterns.
    Yes more colourways too, and please keep up designing fabrics: if this beauty is anything to go by you’re onto a complete winner.

    — Keren

  • Mar 13, 2014

    Gorgeous!!!! More colourways, please!!

    — Charlotte

  • Mar 13, 2014

    Oh, I love it! I just need to think of the perfect project for it.

    — Laura

  • Mar 12, 2014

    Ahhh I Love the design so quirky and cool!! Well done guys and good luck with your new venture x

    — Sarah

  • Mar 12, 2014

    Awesome! Is it a pink background, or peach? Will it be coming out in other color-ways? So exciting!

    — Jessica

  • Mar 12, 2014

    Oh my. This is so cool I don’t even know what to say. I NEED THIS, LIKE, NOW.

    — Eleonore

  • Mar 12, 2014


    Sassy Sewing Bees ❀

    — Sassy T

  • Mar 12, 2014

    Gorgeous! Congrats on the new venture. I would not mind finding a tiny swatch of this fabric in one of your patterns. Think about it!!!
    Also, when do we get a pants or shorts pattern from you ? You know, to go with the Victoria Blazer…

    — Doga

  • Mar 12, 2014

    WOW that is some gorgeous fabric!! I wish I were closer to the UK so I could get my hands on some – I can already think of so many garments I would make with it. Congrats on a beautiful new product! And definitely keep going with this idea. You ladies are totally rockin my world!

    — Emily

  • Mar 12, 2014

    You GUYS! This is adorable! Flower monsters!! Ahhh that’s so awesome. And congrats!! :)

    — ping

  • Mar 12, 2014

    Clever! And lovely!

    — Sara

  • Mar 12, 2014

    Rad idea and ridiculously awesome design… love love love!

    — Alana B

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