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About Us

By Hand London is an independent sewing pattern label, set up and run by us, Charlotte, Elisalex and Victoria, a trio of 20-somethings based in London. Creating patterns inspired by and named after the stylish ladies we know and admire, the designs themselves are an up-to-date take on classic silhouettes and so act as a canvas for your unique look. We celebrate making, individual style and creative women, designing for those who love to dress up, stand out and customise their own wardrobe.

Since the success of our womenswear sewing patterns and sewing kits, launched a little over a year ago, plus our ever growing following of talented home sewists across the globe, By Hand London is now adding an entirely new facet to the brand: print-on-demand fabrics. We feel that if there is no limit to what clothes, accessories and homewares we can dream up and make, there should also be no limits on the fabric designs available either! As well as offering a tightly curated gallery of exclusive designs, working closely with and championing emerging designers and students, customers will also be able to upload and print their very own custom fabrics. On top of all that, regular competitions will be held open to one and all, with the winning fabric design voted on by our online community.

The company has its roots firmly in London, with a studio in West London, all packaging printed in Peckham and the city’s cafés playing host to countless hours of brainstorming and scheming.

We’ve also got a pretty active blog, where we show you how to hack up your old clothes, make something entirely new from scratch and throw in the occasional cocktail recipe too.

Thanks for stopping by and keep in touch! (We really love any feedback and even take criticism pretty well).