It's been a long time brewing and MY has it been difficult not to let this cat out of the proverbial bag (ok fine, except for this one shneaky peek we allowed ourselves a couple weeks back). But, now that's all out the window, no more secrets ladies and gentlemen, all is to be revealed and caution thrown to the wind.... we've started selling fabric!
And, like any sensible little company, we're starting small. So, just for now, we've started with a limited run of this one design. And GEEEEZ are we in love with it! Please welcome Eloise, our gang of beautiful flower monsters, named after the very talented London-based textile designer Eloise Jephson who gave them life.
....aaaand, oh go on, a little closer look
And now for some facts and stats about the fabric itself:
- It is 100% cotton poplin
- It was woven in India and printed in England
- It has a width of 58 inches / 147cm
- It has a weight of 138 gms per m2 / 5.8 oz per yd2
As a medium weight cotton, it can be used for a whole variety of things, such as:
- Adult's clothing (including all of our sewing patterns)
- Children's clothing
- Cushion covers, lampshades and other homewares
- Tote bags, pencil cases and other accessories
- Quilting and applique
A little note about how to take good care of your fabric:
This fabric was digitally printed with eco and skin friendly pigment inks. A post treatment was then applied to make sure that this fabric can handle the washing machine! However, in order to maintain vibrancy of colours in general, it is always best to wash on as low a heat as possible. Because the post treatment does add a tiny bit of extra stiffness to the fabric, we recommend that it is washed with a little bit of fabric softener thrown in too.
Sooooo...*deep breathe*... what do you think??? We are planning to constantly be working with young artists, designers and illustrators to create a library of exciting designs for us, the new wave of DIYers and Dressmakers - so all feedback is mightily appreciated! In the meantime, as ever, we absolutely cannot wait to see what you make.