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The way we structure our pricing is changing

Ever since we launched our extended sizing range, we've wondered about the best way to bundle and charge for our PDF patterns.

We currently have two size ranges: UK 2/6-24 (drafted to a dressmaker's B cup*) and UK 16-34/38 (drafted to a dressmaker's D cup*).

Up until now, we have been offering each size range separately for £11.50 each - this reflects what our patterns used to cost before the addition of the new sizes, and indeed reflects the price of our older patterns that still are only available in the smaller size range (awaiting the extended sizing update!). For those who feel like their measurements fall between our size ranges, there is the option to bundle the two size ranges for £16.50.

To begin with, we felt like this was the fairest way to price our patterns - we imagined that most people would only want one size range, and by offering the size ranges individually (as opposed to bundling both size ranges together, but charging a bit more) we could keep our prices lower for the majority.

Some time has passed, and we've been able to keep an eye on how our fellow pattern designer friends have decided to charge for their PDF patterns as they've extended their size ranges. We've also -as ever- been listening to feedback and asking around to see what other people feel is the best way to price patterns now that most pattern companies are offering two size ranges.

Side note before we outline how our prices are changing: it is not possible for us to offer both size ranges at the same price that we used to charge for one sewing pattern (£11.50) - producing two size ranges costs us almost double what it used to cost producing just the one size range; each size range is like it's own pattern in terms of cost to produce, so we have to charge for our patterns accordingly in order to continue as a viable business.

Moving forward, we've decided to follow the lead of many of our peers and bundle both size ranges together so that when you purchase a PDF pattern, you will get all the sizes available for that pattern (up to 24 sizes!). 

For our PDF patterns that span sizes UK 2/6-24 & UK 16-34/38, the cost will be £14.

For our PDF patterns that span sizes UK 6-24, the cost will remain £11.50.

This price change will be put into effect after the Bank Holiday weekend, on Tuesday 3rd May 2022. 

If you only need one size range, you have until Monday 2nd May midnight BST to snap them up at the lower cost of £11.50 before the prices go up.

We realise that some people will prefer the pricing structure as it was before, and it always saddens us to know that we'll never be able to make everyone happy. We feel like it's important to stay on an even keel with our peers, respond to customer feedback and do what feels right in the moment.

We thank you so deeply for your understanding! Please know that we are always doing our best to serve you and run a sustainable business, whilst being as transparent as possible about our process.

All our love,

Elisalex & Team BHL xxx

*Please note - dressmaker's cup sizes have absolutely nothing in common with bra sizes! Dressmaker's cup sizes relate to the ratio between your high bust and full bust measurements, whereas your bra size relates to the ratio between your full bust and under bust measurements. A dressmaker's B cup indicates that the full bust that is 2" larger than the high bust, while a dressmaker's D cup indicates that the full bust that is 4" larger than the high bust.

  • Post author
    Elisalex de Castro Peake

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