By Hand London is an independent sewing pattern label for women who love to dress up, stand out and customise their own wardrobe. The designs themselves are an up-to-date take on classic silhouettes and so act as a canvas for your unique look. Creating patterns inspired by and named after the stylish ladies we know and admire, By Hand London is all about championing individual style and celebrating strong femininity.
Company founders are 20-something London girls and pals, Charlotte Hintzen and Elisalex De Castro Peake. Dreaming up the ideas behind By Hand London during evenings and weekends over the last year, they finally secured funding and launched in October 2012. They come to this from very different past lives; Elisalex is a dressmaker and previously ran her own shoe label for eco conscious women. Charlotte, on the other hand, worked in marketing roles in London startups and, since her teens, has carefully cultivated a talent for finding gems in charity shops, markets and car boot sales.
The company has its roots firmly in London, with a studio in Hackney, all packaging printed in Peckham and the city’s cafés playing host to countless hours of brainstorming and scheming.
We’ve also got a pretty active blog, where we show you how to hack up your old clothes or make something entirely new from scratch (with maybe a couple cocktail recipes thrown in as well).
Thanks for stopping by and keep in touch! (We really love any feedback and even take criticism pretty well).
Charlotte and Elisalex
Founders, London girls, pals.