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Flora Dress update! Extended sizes, plus new variations!

We're so excited to announce that one of our most loved sewing patterns has had a fresh new makeover and is now available in our fully extended size range UK 2-24 and UK 16-38!!! The new and improved Flora Dress also now comes with bonus shoulder strap variations, so you can have even more fun sewing your Flora ♥️

The great thing about going back through our existing catalogue of patterns in order to update them with our extended sizes, is that we also get to make aesthetic changes, maybe throw in something new, and tweak the fit if need be.

For the Flora Dress update, we have included:

  • a fabulous 16 added sizes! The B cup size range is now UK 2-24 (US 00-20) and the new D cup size range is UK 16-38 (US 12-34). You can check out the size charts for each size band below. Please note - dressmaker's cup sizes have absolutely nothing in common with bra sizes! Dressmaker's cup sizes relate to the ratio between your high bust and full bust measurements, whereas your bra size relates to the ratio between your full bust and under bust measurements. A dressmaker's B cup indicates that the full bust that is 2" larger than the high bust, while a dressmaker's D cup indicates that the full bust that is 4" larger than the high bust.
  • two new shoulder strap options! When we were designing our kids collection, we gave Little Flora three supercute strap variations, and then instantly felt sad that they weren't available for the OG adult pattern too! So when the time came to start working on the Flora extended sizing update, we knew we had to throw in those extra shoulder straps as well ;)
  • we have retired the faux wrap bodice that came with the original Flora pattern. Woven wrap bodices are notoriously tricksy, especially when it's a faux wrap and you can't adjust the fit when you're wearing it, like you can with our Hannah wrap dress. For that reason, we were never 100% satisfied with the faux wrap bodice that came with the original Flora pattern, and were concerned that this would be amplified with the larger busted block of our D cup size range. So we have decided to discontinue that bodice and instead focus on the infinitely more popular tank bodice variation instead!

 

 

B cup size chart & finished measurements

D cup size chart & finished measurements

 

 

We're so excited that this update will be joining our growing collection of patterns that now come in our fully extended size range! You can choose from two size ranges that have been drafted using different blocks, so hopefully will provide a solid foundation for as many bodies as possible. As ever, we're fully aware that most people of all shapes and sizes will have to make alterations to improve the fit for their unique body, and this is totally normal. Developing our pattern fitting and alteration skills is as essential as learning to sew basic seams! Our fully extended patterns are available in the following sizes:

UK 2-24 (US 00-20) - min hip: 33", max hip 54" (not incl. pattern ease)

UK 16-38 (US 12-34) - min hip: 42", max hip 67 3/4" (not incl. pattern ease)

 

 

 

The new & improved Flora is available now, and you can enjoy 20% off* until Sunday 13th March midnight GMT to celebrate her relaunch (no need to enter a code, the discount will automatically apply at checkout). Please note that if you bought the Flora prior to this update, you will shortly be receiving the update via email (please check your spam before emailing us 🤗). If you have the OG printed version of Flora (🙌), please email us and we will send you the PDF update for free.

This pattern is available as a PDF only, but remember that we do offer copyshop printing if you need it! We can't wait to see your Floras! Remember to tag us @byhandlondon using the hashtag #bhlFlora so we can find you 😘

Shout out to our amazing photoshoot crew! Our beautiful models Tiffany and Marie ♥️ our favourite photographer Elodie Nizon ♥️ hair and makeup artiste Poppy France ♥️ our lovely photographic studio next-door neighbours NKT Studio ♥️

*Discount applies to the individual size bands only; the dual size band bundle is already, and always will be discounted. Discount cannot be applied after the offer expires. No need to enter a code, discount will apply automatically at checkout :)

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